[INTERVIEW TRANSLATION] Muzmon Interview: New Year First Ballad Song ‘Love Is…’ by a Trot Fairy (January 2019)

Q: Please introduce your new song “Love Is…”.

Hong Jinyoung: ‘Love Is…” is a lyrical ballad which contains the pain that approaches more and more realistically after a goodbye. You will be able to hear my soft and appealing voice that I haven’t shown before. The song is enhanced by a majestic orchestra so I think it will be a song that many people can relate to and listen to comfortably. I wanted to show everyone the ballad sensibilities inside of me as a ballader Hong Jinyoung, not trot Hong Jinyoung.

Q: Trot fairy Hong Jinyoung! This time, you released a ballad song, not trot, we’re curious how you felt about singing a traditional ballad.

Hong Jinyoung: Since it’s not the style of music that I sing normally, creating music in a new style was a big experience for me, and I liked it even more because it was an opportunity to meld my colour with the style of Park Geuntae composer-nim who made countless ballad hit songs.

Q: “Love Is…” is a song that would be good for these people to hear! Any recommendations?

Hong Jinyoung: I think winter is a season when people miss ballads. When you go through life, it’s inevitable for each day to be busy and for it to pass by without time to spare. I hope that you overcome the cold, drink a hot cup of tea and immerse yourself in emotion while listening to this song. For someone, it can be a source of comfort and sympathy, for someone else, I want to tell them to rest. Isn’t that the diverse charm of this song? During the cold winter, I would like it if you listened to “Love Is…” and discover momentarily forgotten sensibilities.

Q: Do you have your own tips on how to overcome winter well?

Hong Jinyoung: In order to overcome the long winter, as expected, I think you need to eat well. You need to maintain your stamina with food. I often eat health foods like red ginseng, fermented bean powder and fruit juice. Recently, I’ve been grinding apple and radish and adding it to a spoon of soy sauce and it’s so good for your body. I saw the proper effects so I want to recommend it to many people. More than anything, eat every meal well and like me, when you lose your stamina, eat meat and you will be able to overcome the cold winter easily. Up to now, it was Hong Jinyoung’s tips to beat winter by eating. Haha. (Laughs)

Q: Hong Jinyoung, who was hotter than anyone else last year! Please tell us about your new year plans in 2019.

Hong Jinyoung: This year will be 10 years since my debut. “Love Battery” came out in 2009. I can’t believe it has already been 10 years… This feeling is so new. I want to create a meaningful year with fans who have cheered me on and loved me for 10 years. I don’t have a full length album yet. I want to release a full length album, I want to do concerts and I want to run the audition that I mentioned often on broadcasts. It’s called ‘Hongdition’. Please look forward to it, everyone!

Q: Lastly, please greet your fans.

Hong Jinyoung: I’m able to greet you with my first ballad song since my debut. Until now, I’ve been working hard to get to his place with only passion but I think I’m still lacking. I want to repay fans in many fields with an even better appearance. Please give me a lot of love going forward!

Source: Naver Muzmon


[LYRIC TRANSLATION] “Love Is…” (사랑은 다 이러니) – Hong Jinyoung (홍진영)


My head knows
That I need to forget
But with my heart, I can’t
Thousand times a day
I look at the phone
Because you might contact me
Aren’t you worried
If I’m doing well
You should ask once

Is all love like this?
Why is love like this?
In the end, it’s only goodbye
I gave everything like a fool
I’m trying to forget you
With all of my strength
I forget you every day
I erase you again every day, but you come to mind
What am I supposed to do?

There must be times
When you think of me
By chance, on a drunken night

Is all love like this?
Why is love like this?
In the end, it’s only goodbye
I gave everything like a fool
I’m trying to forget you
With all of my strength
I forget you every day
I erase you again every day, but you come to mind

Are all goodbyes like this?
Is it hard only for me?
All I did was
Love you too much
I’m hating you, to forget you
How could it, to me, how could it
How could love be like this?

[INTERVIEW TRANSLATION] Joy News 24 Interview: [Star♡Pet] Hong Jinyoung, “Warm Winter with Jolie·Pari·Dalkongie” (December 2018)

Singer Hong Jinyoung’s trademark ‘aegyo smile’ comes out of even in front of her pet dogs. “Ogoo ogoo, pretty”, she says as she looks at her pet dogs lovingly and rubs her face against theirs. Hong Jinyoung laughed saying, “These kids see my aegyo most often. Even though my side is very cold (aka, she is single) this winter, I’m not lonely. Our kids are here.”

One day in late autumn, Hong Jinyoung came to a pet supply store in Samsung-dong with her dogs, Jolie, Pari and Dalkongie. She met actress Kang Yewon and her dog who were filming a pet program. They stood for a while greeting each other and talking about their life with dogs and Jolie, Pari and Dalkongie explored their new friend and said hello. They said, “Next time, we should meet up with our dogs” and planned their next meeting, showing off their special friendship. After that, she responded to the autograph requests of the store employees and customers with a smile and spoke comfortably with the common thread of pet dogs.

Photo shoot with her pet dogs started after that. It was busy coaxing and calming three dogs who have their own minds. At the request to “please laugh”, she jokingly said “laughter won’t come out” but she treats her pet dogs with a warm hand. She explained the unique personalities of her pet dogs who have personalities as different as they look, and while telling their adoption stories she teared up, showing her heart. Jolie, Pari and Dalkongie have a big share in how she is able to live life even more fully and energetically.

Hong Jinyoung lives a loud life with 10 year old Jolie, 9 year old Pari and 7 year old Dalkongie. Hong Jinyoung who raised puppies since she was young said, “As I started my life in Seoul, I wanted to adopt a pet. I was less busy then. I thought it would be nice if my home was lively.”

Eldest unnie Jolie was the first family member to join. Hong Jinyoung said, “I held Jolie and she had teary eyes as if saying, ‘Please adopt me’. It didn’t sit well in my heart so we brought her with us. But her tears are like that every day. I think she was always a teary kid.” Pari was adopted so Jolie wouldn’t feel lonely and Dalkongie was the last to be adopted who had been hurt a lot by people.

Jolie, Pari and Dalkongie, as different as they look, their personalities are also different. While taking photos, Jolie stuck right by Jinyoung’s side, Pari moved around here and there brightly and Dalkongie was calm.

Hong Jinyoung explained her pets’ personalities in detail saying, “Jolie has a lot of aegyo. Even at home, she asks to be held and is right by my side. Like an eldest unnie, she has charisma. Pari has the strongest personality. She changes suddenly and tends to bully Dalkongie. Maknae is not good at expressing her affection. Even if we ask for kisses, she doesn’t kiss us often and her only expression of affection is running toward us and slamming her body. She’s the last in rank so she drinks water when unnies drink and she eats food when unnies eat.”

It’s not easy to raise not just one, but three dogs. There are many difficulties. Hong Jinyoung laughed saying, “We walk them one at a time. If we walk all three at the same time, I need my unnie’s help.” She tries hard to give the same love to all three dogs. Hong Jinyoung said, “It’s not easy to hold Dalkongie, if Pari doesn’t go down. So my heart goes out to her more. We set time so that we hold them equally. We try to give love as equally as possible.”

When we playfully asked Hong Jinyoung if she has any thoughts on expanding her family, she said laughing, “Truthfully, we didn’t think we’d raise three dogs but our heart went out to Dalkongie so we brought her home. I think it will be difficult to have more than three. These kids’ liveliness is not normal.”

With autumn events and various broadcast schedules, Hong Jinyoung is so busy that she divides her time in ‘nano’ increments. Hong Jinyoung said, “I want to bring them with me but I travel long distances often. Pari barks and when Jolie is in a car for a long time, she shakes. For the kids’ health, I think it’s better for them not to come with me”.

Hong Jinyoung who is unexpectedly a ‘homebody’ says she feels guilty about that she can’t be with them due to her many schedules. So on her days of rest, she tries to play with the dogs at home and tries to have a lot of time with them. When she returns home late at night, she feels happiness looking at the dogs who greet her.

“When I come home after finishing my schedule, even if it’s late, they greet me. Jolie and Pari run to me, and Dalkongie goes into the kitchen. They have slightly different personalities (laughs). Unnie is at home too, but the puppies like me so much. I can feel that they’re waiting for the owner all day. If I give them treats and play with them, the appearance of them enjoying it is like a baby, or like a companion. Every single day, I see these kids, I laugh and I receive comfort. I can’t help but feel responsible and have a lot of affection.”

Hong Jinyoung requested responsibility of those who are raising dogs. Hong Jinyoung emphasizes, “I can’t watch videos of abused and neglected puppies because it hurts me. They are kids with feelings and they get abandoned because they’re ill or because they’re not pretty. I hope people like that put themselves in the opposite position and think about what it would be like to be born as a puppy in the next life. If you have no sense of responsibility, I wish people wouldn’t adopt dogs from the beginning.”

During the interview, the words that Hong Jinyoung spoke the most were ‘happiness’ and ‘enjoy my life’. Her position toward her dogs is the same. Hong Jinyoung said, “I hope our puppies will be happy with me. As I chose these kids and they became family, I will try hard so that they can be happy until the end.”

Part two of this interview is an excerpted version of this earlier interview.

Source: Part 1 / Part 2

[LYRIC TRANSLATION] “Seoul” (서울사람) – Hong Jinyoung (홍진영) feat. Bray (브레이)

(Hong Jinyoung V/O)
Hello, it’s the first broadcast of Hong Jinyoung’s Seoul FM. I’m DJ Hong Jinyoung. It’s my first time being a DJ so I’m very nervous but going forward, I will be joined by the various stories of the listeners. Then, before we officially start, should we listen to a song? Hong Jinyoung and Bray sing it, “Seoul”.

(Hong Jinyoung)
I still like you
I can’t leave this place
Where are you?
Please find my lost love

When I pass by Yeongdeungpo, where we met often
I keep looking around
The shabby bar where we unthawed our hands
Has already been demolished
A tall building stands in its place
Where are you? Aimlessly, I’ve stopped.
I’m looking blankly at
Someone who looks like you.
I’m anticipating again in this place.

(Hong Jinyoung)
I don’t know how many times I’ve been fooled
Everyone is like you
Everyone has a warm expression
Sufficient smile
Only I’m crying again

I don’t know how many times I trusted
Everyone resembles you
Please find me
I’d rather just stand still here

Everyone is curious only about my name
Though they won’t even remember it
When I shake and totter, they only embrace me

I wanted to be a cool person
As much as there is distance
I tried cutting my long hair
I’ve tried wearing clothes I haven’t worn before
With various appearances
It seems not a thing has changed
This city has become a forest and I’m an ant
By my shoulder with thing passing by chaotically
Calmly, thus far, lonely

(Hong Jinyoung)
Can you not find me
Because I’ve changed too much?
Perhaps it’s the same for me
Nothing is different so you’re slowly forgetting me

Did you maybe pass by me?
Even if you saw me from afar
The side of me that you loved before is
Different from now

This city is erasing me

(Hong Jinyoung V/O)
Even though everyone who shared their story are all living in the city of Seoul, there are many diverse sides. Even if a moment of exhaustion comes to you, I hope that you can have strength, sometimes through music, sometimes through stories. I was happy to encounter countless stories of Seoul people. Then, I will say goodbye here. Let’s meet again tomorrow.

(Hong Jinyoung)
I still like you
I can’t leave this place
Where are you?
Please find my lost love

[TRANSLATION] My Daily Interview: “I Didn’t Realize Unnie’s Appearance on ‘My Little Old Boy’ Would Become A Topic of Conversation Like This” (November 2018)

“I Didn’t Realize Unnie’s Appearance on ‘My Little Old Boy’ Would Become A Topic of Conversation Like This”

For singer Hong Jinyoung, right now is her most enjoyable day. As much as she worked hard in every moment to get to this point, she is receiving a lot of love. From music to varieties, Hong Jinyoung’s height of prosperity continues.

Especially recently, she appeared on SBS ‘My Little Old Boy’ and became a topic of conversation for days on end. From romantic atmosphere with Kim Jongkook to an appearance accompanied by unnie Hong Sunyoung, she monopolized the topic of conversation.

“I’m thankful that many people like me. When I go to events, I can feel it a bit more. People immediately express that they like me so I’m very happy too.”

Especially on ‘My Little Old Boy’, you could see a new side of Hong Jinyoung through her chemistry with unnie Hong Sunyoung, who is overflowing with excitement. Hong Jinyoung said, “We finished filming about 2 months ago. I did predict that it would be fresh since it’s the first time unnie was unveiled to viewers” and reflected back on the reaction at the time saying, “But I didn’t know it would be this huge. Even when my name is not there, unnie’s name was on the popular keyword searches”.

“It was a bit burdensome for unnie at first because it became than we thought. But when she goes to markets or the mart, elder ladies compliment her saying ‘You look so slim in person’. I strictly told her that’s not true. (Laughs) Unnie is thankful too as many people are liking her. As soon as everyone sees unnie, they say that they watched ‘My Little Old Boy’ well.”

Every variety show that Hong Jinyoung appears on explodes properly. From ‘Omniscient Interfering View’ to ‘My Little Old Boy’, Hong Jinyoung is on popular variety shows. She said, “I receive many proposals for broadcast appearances but due to my busy schedule, it’s difficult to appear on them all” and said, “Broadcast of ‘My Little Old Boy’ was filmed a while back and I couldn’t have predicted (its popularity) either. Programs that I had filmed earlier are coming one by one, so people think even more so that I don’t rest at all”.

Hong Jinyoung will continue to ‘work hard’ until the year end. She will release a new song ‘서울사람’ (translates to ‘Seoulite’, ‘Seoul person’; a person from Seoul) joining producer Park Geuntae’s project. This trot song is a collaboration of producer Park Geuntae and lyricist Kim Eana, and the participation of ‘trot queen’ Hong Jinyoung has been drawing anticipation.

“I had recorded this song last year. A collaboration opportunity came this time so I recorded it again. I can show a new appearance once again to people who enjoy my music so I’m anticipating it a lot too.”

From varieties to releasing a new song and even various events, Hong Jinyoung is always running. She said, “Someone told me I’m a ‘happiness virus’” and she laughed saying “I read a comment that said that because I am always laughing even when things are difficult”.

“Even when it’s difficult, I always try to laugh when I work. When I laugh, my mood is lifted even when I’m down. When fans saw my SNS updates of when I went to Pohang one day, and then Jeonju again, they thought it was impressive saying, ‘You make your hardships not look hard’. For me, weekends are Mondays and every day is Monday. So I don’t have the Monday blues. (Laughs) The reason why I’m enjoying it is because I’m doing work that I like.”

Hong Jinyoung, “No Marriage Yet, But Confident I Can Receive Love of Mother-in-Law”

Singer Hong Jinyoung is receiving love from men and women of all ages with her witty words and actions. She especially received the love of mothers of celebrities on SBS ‘My Little Old Boy’ and ascended as the ‘nation’s daughter-in-law’.

“When I go to department store performances, many mothers come. They really adore me. I think I receive even more love because I approach the elders with affection and have a comfortable image. I’m not thinking about marriage yet but when I get married later, I think I can do well. I’m confident that I can receive the love of the mother-in-law.”

As she monopolizes the love of the elders, as expected, opportunities to stand (on stage) come pouring in. Hong Jinyoung said, “I think my dating cells are dead right now. I think it’s even more so because I don’t have any thoughts of marriages yet” and said, “There are so many things I have to do and I want to do.”

“I think the seeds have really dried up now. Haha. When I liked someone before, I couldn’t approach them first. But if there was someone that I really liked, I did approach them. But now I don’t think I can do it. Someone needs to approach me first for something to progress but there’s no one like that right now. I don’t have thoughts of marriage yet but I’ve already made all of the plans for after marriage. (Laughs)”

Recently, Hong Jinyoung has showcased various contents and expanded her domain. From YouTuber ‘Samba Hong’ to songwriting and launching a makeup brand, she’s living a life where 24 hours is not enough.

“I work hard as a singer but when I want to try something, I try to attempt it all. When time passes, it becomes even more difficult to do. I have a lot of greed when it comes to work so there is a lot I want to try. I continuously wrote songs since a few years ago and makeup is one of the things I like the most and one of the things I’m good at. I wanted to apply good ingredients on my face so I ended up launching makeup.”

Although Hong Jinyoung is always busy, she does not forget about diligent self-care. She said, “First of all, I maintain my stamina through food. I eat red ginseng and fermented soybean powder and fruit juice” and received attention by saying, “Recently, I’ve been grating apple and radish on a steel plate and eating it with a spoonful of soy sauce and it’s so good for your body. I want to recommend it to many people.”

“I’m trying to find happiness in small things. I relieve stress in a normal way by buying pretty shoes or clothes. After performing at events, I find happiness by eating meat for dinner or going to a delicious eatery and watching a drama at home. Day-to-day feels like it repeats daily but each day is also different. I’m finding small enjoyments while living.”

“Next Year’s Goal is ‘Hongdition’, Ultimate Goal is Producer”

Singer Hong Jinyoung unveiled her dream of becoming a manager and producer.

At a recent interview with My Daily, Hong Jinyoung confessed, “My ultimate goal is to become a producer. Forming my own management company has been a long time dream.”

“On a previous broadcast, I have spoken about an audition program called ‘Hongdition’. There are many people who still remember it. I’m  planning to officially start it next year. It’s an audition where I’m personally planning for a trot rookie. It would be good to attempt producing after more years of experience but I think it would be better now because I can teach and show more while I’m actively promoting. After opening the opportunity, I want to help friends who want to attempt trot so that they can survive well.”

Many broadcasting stations proposed a collaboration for Hong Jinyoung’s ‘Hongdition’ but she said, “I want to do it in a more fun and diverse format so rather than a (television) channel, I’m thinking of a different direction” and was sure of herself saying, “I’m planning ‘Hongdition’ through YouTube ‘Samba Hong”s new channel. I think it will progress more freely if it’s on YouTube”.

“Since I was a rookie, my dream was to be in the management business. As time passes, I found myself resembling that dream. It’s a step by step process of progressing toward that dream. I could fail, of course. But I could also make up for it and attempt it again next time. Strangely, I think that if I foster (a rookie), I think they can be a really good singer. Our (entertainment agency) CEO always tells me that it’s not easy. (Laughs)”

Hong Jinyoung emphasized that ‘unique colour’ is what is needed in the next generation trot market. She said, “When I first debuted, the question mark was why trot singers didn’t appear in dramas, magazine editorials or advertisements” and emphasized, “I thought that the domain of activity needed to expand. Like how Jang Yoonjung unnie and Park Hyunbin oppa expanded the market, going forward, trot singers need to do broad activities with their own unique personalities.”

Source: Part 1 / Part 2 / Part 3

[TRANSLATION] Joy News 24 Interview: “Hong Jinyoung’s 10 Years, Meaningful Glory Days” (November 2018)

Hong Jinyoung’s 10 Years, Meaningful Glory Days

The images that come to mind when you say Hong Jinyoung are ‘brightness’ and ‘positivity’. Trot fairy overflowing with excitement, a star with a favourable impression whose charms are her aegyo and loveliness, and recently, she became a beauty goddess too.

Although she’s a trot singer, she’s as lively and bouncy as a girl group member.  She has escaped the human emotion feelings characteristic of trot and created music that shatters tradition. As a producer, she has collaborated with diverse singers, and gotten one step closer to the younger generation. Hong Jinyoung has attempted to break the rules in a good way without being shackled down, she has become a new role model for trot singers by searching far and wide for diverse pursuits.

Joy News 24 met singer Hong Jinyoung to commemorate 14th year since its first publication. On the day of the interview, Hong Jinyoung, who had a schedule in Gwangju in Jeolla province, said “October is peak (event) season. On average, I go to more than two places a day. With a grateful heart that they’ve asked me to come, I’m working hard” and laughed. Although it’s a difficult schedule, we couldn’t find tiredness in her face.

Hong Jinyoung said, “I don’t get tired. I always think that nothing lasts forever. Being busy has its time. I have a lot of passion so in my heart, I want to work even harder than I do now”. She said, “If I work a lot, I get tired and exhausted, but when I go up on stage, that disappears and I end up enjoying it. You can’t keep up with people who are enjoying life. I want to live enjoying life” and shouted “Enjoy my life”. Strength to make people beside her laugh is Hong Jinyoung’s real charm.


“10 Years of Trot”… ‘Fun’ Challenges Made Possible Because She Is Hong Jinyoung

Trot Singer Hong Jinyoung’s first start was ‘Love Battery’ released in 2009. 10 years have passed since then. Hong Jinyoung, who was called a new generation trot singer, is now an unmatched star and irreplaceable icon in the trot world. ‘Love Battery’ continues to receive love as well as songs like ‘Thumb Up’ which was popular among kindergarteners too and ‘Good Bye’ released earlier this year. On ‘Hidden Singer 5’ which was aired this year, she was the only trot singer to appear, evidence of her popularity in the general public.

It was previously mentioned on broadcasts but Hong Jinyoung did not dream of becoming a trot singer in the beginning. She started her activities as an actress in plays in theatres on Daehangno, followed by time as a trainee in a music agency to debut but nothing came of it numerous times. She debuted in 2007 in the group ‘Swan’ but ended promotions within a few months and experienced hardships.

In 2009, she met ‘Love Battery’, and next year will mark the 10th anniversary of her debut. Hong Jinyoung said, “I always think it’s far away. I think I’m still continuing to learn gradually”.

She is proud of the fact that the domains of trot singers have expanded. Hong Jinyoung reflected, “While doing trot, I thought ‘Why are (the domains of) trot singers limited?’ I thought I needed to expand it by working hard at my activities. I wanted to become a singer that can shoot commercials and magazines. I wanted to change the (limited) feeling.”

Within that domain, there were ‘fun’ attempts too. Last year, she collaborated with Kim Youngchul on ‘Ring Ring’ and this year, with Kang Hodong on ‘I Kicked My Luck Off’. As songs that Hong Jinyoung composed and wrote herself, they were explosively popular with the younger generation. They are songs infused with Hong Jinyoung’s unique merry and bright colours.

“My life goal is ‘enjoy my life’. I only release one main trot song once a year, so I wanted to work in a fun and enjoyable way through other methods. I don’t want to be limited to adults and I want to work expansively. There are trot songs that have human emotions, but I want people to listen to my music and enjoy it. They play it often at baseball games, it’s really fun.”

One by one, as Hong Jinyoung fulfills dreams she had when she was young, she is expanding to new dreams. She excitedly speaks about different plans she has as a producer.

Hong Jinyoung said “I compose well when I’m coming back to Seoul from Busan. Last week, when I went to Busan, I wrote five songs. There were a variety of songs from ballad to EDM trot. I will need to work on them a bit more” and laughed.

With a theme of ‘Looking for Hong Jinyoung’s dongsaeng’, Hong Jinyoung is preparing from a ‘Hongdition’ project. It’s something she has been preparing for a long time, and a type of audition. It’s a meaningful step forward for producer Hong Jinyoung.

“I want to personally foster singers. As Jang Yoonjung, Park Hyunbin sunbaenims (seniors) were representative of younger trot singers and allowed hoobaes (juniors) to promote comfortably, I want to pave the path for hoobaes as well. In trot, there aren’t many auditions or opportunities, but there are many friends who are earnest. I want to open an opportunity for these friends. If I were to personally teach these friends, I think they will be able to learn a lot more. I think I can make them feel even younger. When I still have passion remaining, when I have the embers, I want to hurry and attempt it.”

Hong Jinyoung smiled brightly saying, “I want to help hoobaes who have wanted to do trot to walk on flower paths”.


“I’m Not ‘Pretending’ To be Happy, I’m Really Happy”


Throughout the interview, Hong Jinyoung was overflowing with energy and bright. She signed for each and every fan, smiled and took photos too. After a short conversation, she didn’t forget to say “Be happy”. Hong Jinyoung’s aegyo and overflowing energy, for anyone who has encountered her even for a short time will know that her image that is shown on TV is not pretense. Throughout the interview, the words Hong Jinyoung said the most were ‘happy’ and ‘enjoy my life’.

“Truthfully, there are times when I hear words like this. ‘I don’t like how bright you are’, ‘I don’t like you having fun alone’, ‘I’m having a hard time but why do you look happy’. But I think it’s all in your perspective. People who work say ‘It’s Sunday now. I don’t want to go to work tomorrow’. For me, every day is Monday. I work continuously for 2, 3 weeks but if there’s a day of rest, I work hard looking toward that day. I say ‘Since I rest on this day, I will work hard’. On some days, I’m so happy to have a schedule at 1 or 2 pm. If everything irritates you, life becomes really difficult. If you feel happiness even in the small things, life becomes enjoyable. What makes my life happy is not my environment but within myself. I hope many people will live happily. I hope they have good thoughts and that their lives are full of good things.”

Hong Jinyoung said she’s not ‘pretending to be happy’, but she’s really happy. Of course, there are times when she’s exhausted from busy days and incidents that stress her out. Times like that, she controls her mind and practices controlling her heart.

Hong Jinyoung said, “When I’m exhausted, I think of times that were truly draining. When I think ‘When I compare to then, this is not hard. I’m happy’, I really become happy. If you keep thinking of the bad situation you’re in, it becomes even more difficult”. To a journalist who has fallen for Hong Jinyoung’s ‘eudemonics’, she shared another plan saying, “I created a new word ‘Hong-eum’ which combines Hong Jinyoung and heart. I want to write a book one day”.

Hong Jinyoung who is so busy that she divides her time by ‘nano measurements’ lives dreaming of various dreams. She’s filled and overflowing with work she wants to do from producing a trot rookie, producing a beauty brand business with her name attached to it, and so on.

Hong Jinyoung, who says her ultimate dream is the management business, said “I want to continue to foster hoobaes. I’m thinking of it all, male solo, female solo, group. First candidate will definitely be trot but I think the remaining candidates will have some ‘ppong’ to them” and laughed saying, “I want to create SM of the trot world”.

In order to ensure her dream doesn’t end up just being a dream, she’s taking each step gradually. So she can confidently say that Hong Jinyoung’s glory day is not today.

“I always think my glory day is ‘-ing’, what I’m currently working on. I have the same heart as I did in the beginning. When I was asked what kind of a singer I wanted to be when I was a rookie, I said I wanted to be a familiar person. I wanted to be a singer who’s like mom’s friend’s daughter, neighbourhood noona, next door unnie. I said that but I’m becoming more and more like that. I have been able to accomplish what I wished for and what I had thought of. Now when someone asks ‘What kind of entertainer do you want to be?’, I say ‘I want to be a person’. I’m not different from other people, other than the fact that I show up on the television and sing, the way I live is the same as everyone else. I just want to be a person who gives bright energy to all people.”

Source: Joy News 24

[TRANSLATION] Grazia Interview: “Beauty Icon, Hong Jinyoung?! I Just Want to Communicate Enjoyably” (October 2018)

“Beauty Icon, Hong Jinyoung?! I Just Want to Communicate Enjoyably”

I wanted to honestly let the public know and share the products I normally use
I didn’t want to give information as if I’m marketing it through a sponsorship
I think that’s the aspect people viewed favourably 

Q. Now when you type ‘Hong Jinyoung’, makeup related search keywords naturally follow. 

That’s what I mean, it’s really hard to predict what happens to people (laughs). While I was doing music or broadcasts, I never thought I needed to appeal to the public with ‘beauty’. But by chance, I received attention for it.


Q. It all started with tvN’s <Life Bar>. 

tvN <Life Bar> Broadcast Capture

That’s right, I drank alcohol on the broadcast and my skin turned so red. Even my neck and ears turned bright red but my makeup was perfectly fine so female viewers who saw that scene got very curious.

After the broadcast, I received thousands of DMs a day asking ‘What foundation do you use?’ on SNS. So I thought, ‘If people are this curious about how I apply my makeup, it would be good to let them know exactly’ so I unveiled the product list myself through YouTube.

Q. We remember the reaction being hot.

At that time, I didn’t have any PPL (product placement) and let everyone know the actual products I use so many people responded positively saying ‘you’re honest’.

Q. After you unveiled the product list, sponsorship requests poured in from various brands but we heard you declined all of them.

After the broadcast, it is true that I received many sponsorship requests and advertising offers. However, I just wanted to let everyone know about the products I was using, I didn’t want to give information as if I was marketing it through a sponsorship. I wanted to honestly let everyone know the products I normally used and enjoyed and share the information with the public.

Q. It’s somehow ‘Hong Jinyoung’-like. Cool woman!

Haha. Thank you.

Q. Now when you appear on broadcasts, makeup related topics become a trend. 

Recently on JTBC’s <Carefree Travelers>, the ‘waterproof makeup’ and the scenes where I applied makeup on other travel members became popular. Honestly, I like applying makeup on other people’s faces rather than applying it on myself. It may be because I’ve been receiving makeup for a long time, now I think I can apply it to some extent on other people. And when you apply makeup on someone else’s face, it’s fun. I think I’m fairly skilled at makeup (laughs).

Q. Do you tend to give beauty counseling to people around you?

People do ask me often. Questions like ‘What eye shadow are you wearing?’ or ‘What colours are pretty for a lipstick?’. Then I try to let them know all of the information I know.

Q. Of people you know personally, has there been a situation where someone’s vibe entirely changed due to your advice?

There’s a close dongsaeng who wore a lot of eye makeup so I told her to try wearing it a bit lighter. Of course, the changed makeup suit her so much better. When I was a rookie, I wore a lot of makeup. There was a time when I wore black eyeliner top and bottom and wore eyelashes that flapped like wings. At that time, I thought that looked pretty but now that I look back, that’s not the case. According to your age, your tastes and style definitely change.

Q. You must have felt satisfied after seeing your hoobae.

Yes. So I’m thinking of holding an event through my personal SNS or YouTube channel where I choose someone to do their makeup for them from a pool of applicants.

Q. You said you’re so busy you don’t get to rest even a single day in a month.

I can’t do it right now (laughs). When I have some time, I definitely want to do it.

Q. What items do you cherish the most?

Lip products. I really have a lot of lip products at home. They were all purchased by me. I previously had almost 200, but now I’ve organized and I have 80-90. According to the seasons, my favourite lip colours change. In the spring, peach tone; in the summer, bright pink; in autumn, burgundy or brown; in the winter, I enjoy applying vivid red.

Q. Is there a beauty item that you’re especially fond of these days?

Since it’s autumn, eyeshadow that you can create subtle eye looks with, and lip products in colours of autumn leaves. I think it will be really pretty if you match a similar colour tone of your eyes and lips.

Q. What items do you always carry in your makeup pouch?
 We opened Hong Jinyoung’s real pouch 

Lip products of various colours, shading (contour) products that create lines on your nose and face, and compact, if I have these, it’s not hard to last the whole day (laughs).

Q. You’re incredibly busy and yet, you launched your own brand (of makeup). Was it all because it became a topic of conversation on broadcasts?

Appearing on <Life Bar> did become a big opportunity. After unveiling the list of products I used and the makeup tips, a comment said:

‘Unnie, it costs too much money to buy all of those products. To buy all of these, I need to work part-time for two months’

After I saw that, I thought carefully ‘Couldn’t I combine all of this into a single product?’. That was the starting point for ‘Hong Shot’. Even before then, I had thoughts that I wanted to try making beauty products. Such a good timing came to me so it was brought to fruition.

Q. Liking makeup and launching a brand are different things, as you can’t create a brand just with an idea.

It’s so different. But I did not want to create it haphazardly. So I had several meetings and I visited the laboratory many times. Although I was busy, I split my time and studied up on makeup ingredients. Honestly, I wasn’t the type to be sensitive to ingredients but the more I knew, the more I realized I couldn’t ignore the importance of ingredients. Since it’s being absorbed by the skin, I kept thinking that I needed to create an exceptional product with good ingredients.

Q. As you prepared for the brand launch, to what step did you participate personally? 

All of it. I personally took part from the planning stage to ingredients, testing and packaging.

Q. Did you come up with the name ‘Hong Shot’ yourself?

I held a contest on SNS to create the name.

Q. When you first planned ‘Hong Shot’, what areas did you put a lot of focus into?

Before I launched the brand, I purchased most of the products that are popular on SNS and personally used it. There were products that suit me well and products that didn’t suit me well, and there were products that had excessive advertising. I have sensitive skin so even if there’s a slight irritation, it turns red so I can’t use whatever products. Through these experiences, I worked hard to create a product that suits almost all skin types as much as possible.

Q. Hong Shot that you created with your heart and soul sold out on the first day of home shopping, how did that feel?

I really didn’t know it would receive that much attention. I was really surprised and very thankful.

Q. When you think about it, what aspect do you think was emphasized in a charming way?

Truthfully, when it comes to any makeup product, you can’t confidently say ‘it suits everyone well’, same goes for my product. Likes and dislikes vary from person to person. However, I was able to confidently say on the live broadcast that I tried my best to create a product that would suit the skin of as many people as possible. I think honesty like that was appealing.

Q. The products must truly feel like your ‘child’. What item do you want to boast about the most?

It has to be the foundation. Without irritating the skin, it stays on the skin in a moist way with a high level of coverage. It was created thoughtfully, after sampling and testing it several times until I was satisfied. I confirmed that it was created with ingredients that are harmless to the skin and I am confident in this product.

Q. Music, broadcast, business, there isn’t anything you aren’t good at. You always seem to be overflowing with energy, but aren’t there times when you’re tired?

The moment I go to lie in bed at home after finishing the day’s schedule, I totally pass out. But before I lie in bed, I do this and that at home. I’m making an app these days too.

Q. What kind of an app is it?

It’s a selfie app. It’s a ‘life shot’ app that takes pretty photos no matter what (laughs). I’m learning how to code. It’s been delayed compared to the original plan so I think it will be complete next month.

Q. You’re incredible. Are you sure you only have one body?

There are so many things I want to do. When I still have passion inside of me, I want to attempt one more thing, and I want to try many things if I can do it. Of course there will be times when I fail but I also think that is a huge experience in my life. There’s a huge part of me that wants to continue to attempt new things. Even though my body will be tired.

Q. There must be times when Hong Jinyoung, who has a lot of ‘excitement’, gets stressed.

It’s hard when I’m not in a good condition so my voice doesn’t come out well or when my body is sick. I really like talking (laughs). I like working while laughing joyously and chatting with people around me but if my body doesn’t follow, that really upsets me. So these days, I’m trying to eat things like tonics and vitamins.

Q. If you were to reveal one ‘I have this side of me that people don’t know’?

It seems like I’m strong and won’t get hurt easily but I’m actually very delicate. But even if I get hurt, I try to overcome it alone. Whatever happens, situation differs depending on your perspective. I try to live every day diligently in a fun and positive way while loving my work and thinking of people who like me. If I do that, I have no time to be sad.

Q. You’ve already accomplished so much but is there something you really want to do going forward?

Training a hoobae. My goal is to personally direct and produce someone to debut, but first, I’m going to open an SNS audition within this year. Finding Hong Jinyoung’s dongsaeng, named Hongdition! After receiving audition videos, my followers will choose the 1st place winner. I’m thinking of continuing it into seasons 1, 2, 3. First of all, I need to have a good start.

Q. Does music genre matter?

It doesn’t matter at all. But the first dongsaeng has to do trot, no matter what.


Q. Today you joined us not as a singer but as a ‘beauty icon’ chosen by <Grazia>, what will it be like going forward?

I think if I continue to show the comfortable side of me that I normally show, people will continue to enjoy it. It’s funny for me to suddenly appear as a beauty expert (laughs). Like how I’ve done so far, I want to communicate in a friendly and enjoyable way through SNS or YouTube.

Source: Grazia